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Super Bowl Ad Tweets Determine Brand Effectiveness
As WebProNews reported, Mullen and Radian6 partnered to launch BrandBowl2010, a Twitter/Super Bowl event that allowed users to see near real-time ratings of the Super Bowls commercials. The two companies have now released the results.  The BrandBowl site provided an overall ranking of the brands advertising on the game based on a composite score that takes into consideration both volume of tweets and sentiment (positive or negative). Related Articles: > Announcing The ReadWriteWeb iPhone App
We invite you to find out more details about the ReadWriteWeb iPhone app and download it now from iTunes. Sponsor
I'd like to thank the developer of the app, Nicolas Koenig - who runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone / iPod touch to get the current temperature based on your location.
So check out the new ReadWriteWe/> [...] Google's new SERP design (you know, with the left-hand panel), has created more areas for webmasters to focus their SEO efforts on. While most of the options available here have been available for quite some time, they are now in the user's face and they will be used more. For example, the new offering from HyperOffice focuses on features that are fundamental to small business operations but lacks the advanced capabilities that we see from a number of Enterprise 2.0 services. Is this a good thing? Is this due to the domination of document-based systems that have traditionally been such a part of the small business world? Sponsor We are torn on this one. We see a number of companies offering services such as real-time collaboration environments. Still, the portal mindset seems to have such a hold on the small business market. HyperOffice looks like it is providing a service that has value for the small business. But like others we have seen, HyperOffice feels monolithic. It provides the capability to create personal and group environments but extensions to the web are limited. In some respects this may be just the right approach. HyperOffice users may not want the capability to build data mashups and tie into services like Twitter. The company points out that the market is flooded with Web 2.0 style point tools. The HyperOffice platform is a one-stop shop. This may be smart as the company is targeting Microsoft Sharepoint and Lotus Notes users. A SaaS like HyperOffice may be enticing, perhaps even more because it has similar functionality to the offerings from the big players in the market. The /> [...] 
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We're really excited to announce the official ReadWriteWeb iPhone app! The reading and sharing experience was key for us, so we kept the functionality smart and simple. As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. We've integrated with Read it Later and Instapaper, so that you can mark things to read later. You can also follow the RWW team on Twitter, directly from the app.
I'd also like to thank ReadWriteWeb's Webmaster Jared Smith and Marketing Manager Elyssa Pallai, who both put in a lot of work to develop this app.
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Collaboration services targeted for the small business market often seem more like software suites than web-based services with deep linking capabilities and tag-based environments.